Q.17. Give an account of the primary targets of Uttar Pradesh Tourism Policy (2018).

The Uttar Pradesh Tourism Policy 2018 aimed to enhance the state’s position as a preferred tourist destination. Here are its primary targets:

1. Becoming a Preferred Tourist Destination:

• The policy aimed to make Uttar Pradesh the most preferred tourist destination in India by the year 2023.

2. Attracting Investments:

• The state set a target of attracting INR 5,000 Crore in investments annually for tourism development.

3. Employment Generation:

• The policy aimed to provide employment opportunities to approximately 5,00,000 people each year in the tourism sector.

4. Training for Service Providers:

• The state planned to impart training to 10,000 tourism service providers over the next five years to enhance service quality.

5. Enhancing Public Service Facilities:

• The policy aimed to elevate the standards of public service facilities across the state, ensuring a high-quality visitor experience.

Additionally, the policy provided various incentives, including capital investment subsidies, interest subsidies, skill development support, and excise license fee exemptions to boost tourism-related activities in Uttar Pradesh.